Share Groups · Growth Advisory · Board Advisory
Peer intelligence and senior advisory for CPG leaders
Haug Growth Group runs two of the consumer goods industry's most active peer exchange programs — bringing senior RGM and Data Science leaders together in a confidential setting to share what actually works. We also provide fractional executive advisory and board-level guidance for companies at critical commercial inflection points.
Experience spanning major CPG growth, brand turnarounds, startup launches, licensing strategy, and executive advisory — applied to companies at meaningful commercial inflection points.
Peer Exchange Programs
Two groups. Two disciplines. One trusted network.
Since 2017, Haug Growth Group has facilitated confidential peer exchange programs for senior leaders at major consumer goods companies. Membership is selective, conversations are candid, and the insight you gain is not available anywhere else.
Revenue Growth Management Share Group
Established in 2017. Senior pricing and RGM leaders from 18 non-competing CPG companies meet twice annually in person and twice virtually to pressure-test strategy, share tools, and tackle the challenges shaping the RGM function.
Learn more →Data Science & Strategy Share Group
Launched in 2023. Senior data science and enterprise analytics leaders from 10 non-competing CPG companies convene to share practical experience with AI, data governance, digital transformation, and the rapidly changing analytics landscape.
Learn more →What we do
Advisory services built around growth
Growth Strategy
Sales and marketing strategy, channel decisions, and commercial planning for companies that need a sharper, more disciplined path to growth.
Learn more →Licensing & Channel Expansion
For companies where licensing or partnerships represent the most efficient route to scale — evaluating options, identifying partners, and building a practical path forward.
Learn more →Executive Advisory
Senior guidance for leaders navigating growth decisions, critical meetings, and strategic inflection points they have not encountered before.
Learn more →Selected results
Outcomes that reflect the work
Annual sales growth achieved by an emerging skincare company after implementing Haug Growth Group strategies and commercial programs.
Growth roadmap developed for an industrial cleaning products company pursuing strategic alternatives to double consumer-market sales.
Licensing-led expansion path defined for a lawn and garden brand targeting big box, mass, and grocery channels without internal capital outlay.
About the firm
Founded on the conviction that senior commercial expertise should be accessible
Walter Haug founded Haug Growth Group in 2014 to bring proven sales and marketing growth leadership to companies through consulting and board advisory work. His career spans major CPG brands, market turnarounds, and startup launch support — giving him a practical, operator-level perspective on what drives commercial performance.
The firm works best with companies at moments that matter: a growth inflection point, a licensing opportunity, a market expansion, or a leadership challenge that requires an experienced outside perspective.
About Walter HaugNext step
Discuss your next stage of growth
If your company is at a meaningful commercial inflection point — whether it involves growth strategy, licensing, channel expansion, or senior advisory support — a direct conversation is the right place to begin.