Results that move brands forward

An emerging skincare company had built a product line with genuine consumer appeal but lacked the commercial discipline to convert that potential into consistent growth. Its sales and marketing programs were unfocused, resource allocation was diffuse, and the path to meaningful scale was unclear.

Haug Growth Group evaluated the company's commercial approach from the ground up — assessing the sales strategy, marketing programs, channel priorities, and resource allocation. From that foundation, it identified the key growth levers and developed strategies and programs designed to improve performance where it would matter most.

After implementing the recommended strategies and programs, the company grew annual sales by 49% — a result driven not by increased spend but by sharper priorities and more disciplined execution of a focused commercial plan.

The company had established credibility in industrial channels but wanted to expand more aggressively into consumer markets — a move that would require both capital and a clear understanding of how to compete effectively in a different buying environment. The leadership team sought strategic alternatives that could support a goal of doubling consumer sales within 18 months.

Haug Growth Group assessed the available growth options, clarified what each strategic alternative would require in terms of resources and execution, and helped the leadership team frame a more practical roadmap for consumer-market expansion — one grounded in what was realistic given the company's current position and capabilities.

The engagement provided a structured growth roadmap and clearer strategic direction for pursuing aggressive consumer-market expansion. The company left the engagement with defined alternatives, a prioritized path forward, and an understanding of the milestones required to reach its 18-month sales goal.

A founder-led lawn and garden brand had built real equity in its product category but lacked the internal infrastructure and capital to pursue distribution at scale in big box, mass, and grocery channels. The founder was open to licensing as an alternative path but needed clarity on whether it made strategic sense and how to pursue it effectively.

Haug Growth Group helped the company evaluate the licensing opportunity, assess the brand's relative strength and appeal to potential partners, define the characteristics of an ideal licensee, and shape a practical approach to identifying and approaching the right candidates.

The engagement positioned the business to pursue a more capital-efficient path to meaningful scale. Rather than attempting to fund full internal channel expansion, the company had a clear licensing strategy and a defined partner profile — a foundation for conversations that could unlock distribution across three major retail channel types.